There is almost unanimous agreement that first and foremost partners care about their own profitability when they want to engage with a vendor. No matter how great the partner experience is and how great the partner enablement is, if a vendor does not offer the right incentives and rewards, they will not motivate their partners to stay engaged.

Let’s dive deeper into Partner Profitability. How do we incentivize and reward partners to drive their engagement and profitability? Here is one way that tenXengage solves this problem using AI-Powered channel incentive management. It is a two-step process: 1) set up the promotion using the intuitive promotion builder, and 2) use the integrated AI that analyzes and makes the recommendations to optimize partner performance and their payouts.

1. Set up the promotion

The tenXengage Promotion Builder provides an easy mechanism to set up a promotion that incentivizes a partner. For example, it could be a “SPIFF” style promotion, an “Enablement” style promotion, or a “Hybrid” style promotion. The intuitive promotion builder lets you set up the promotion rules, including which partners can participate, the selected regions, the budget caps, and the sales segments.

2. AI analysis and recommendations

Once the incentive is set up, the AI engine is invoked. It provides detailed insights on how the designed incentive is going to perform. For example, it gives insights on how many partners are likely going to qualify for the rewards, how much of the allocated budget is likely going to be used, how many customers are likely going to buy the product, etc. It further gives recommendation on how to fine tune the promotion in order to achieve better results in driving partner engagement, utilizing the budget optimally, and ultimately driving partner profitability.

The more profitable a partner is, the more engaged they are!